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We Cannot Not Communicate




In your role, do you ever need to motivate, inspire, or persuade others? Whether you're a senior executive giving a presentation to the Board, a manager giving a morale-boosting speech to your team, or a production manager giving a presentation on safety standards, at some point, you'll probably have to move people to action.


Words are powerful. They have the ability to inspire, motivate, and persuade, or discourage, dismiss, and dissuade. “Whether it’s inspiring a nation, launching a product, building a team, or mending a relationship, the right words spoken at the right time can change history” says Darlene Price, author of Well Said! Presentations and Conversations That Get Results. Sensory based language, Metaphors and Conversational Frames are techniques that boost the effectiveness of verbal communication to shape perception, an invaluable social skill.


Good communication skills comprise of both verbal and non-verbal expressions and they are the foundation on which you build your persuasive skills. The goal of being persuasive is to influence others to think or act in a certain way. Persuasion is the process of convincing someone else to carry out an action or agree with an idea. In the workplace, persuasion is used to sell products, recruit team members and increase productivity. An employee with strong persuasion skills can influence others to perform well and succeed. A persuasive employee is also able to expedite and facilitate group decision-making. When used well, persuasion is a valuable soft skill that can have a significant impact in any workplace and in life.

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